De tú a TU
Campaign Concept
2019
I designed the internal campaign De tú a TU for TransUnion Colombia, highlighting the role of each employee in shaping the company’s culture. The visual and conceptual approach plays with the dual meaning of “tú” as an individual and “TU” as the company, reinforcing the idea that TransUnion’s success relies on the commitment of its team.
In addition to the design, I collaborated on the conceptualization with Olimpo Rodríguez and created the animation for the campaign title, where the accent mark jumps from one “tú” to the other “TU.” The entire visual system followed TransUnion’s brand guidelines, ensuring consistency with its identity.
