San Antonio
Campaign Concept
2019
Key visuals for the advertising campaign of San Antonio, a social housing project developed by Amarilo in Soledad, Colombia. The visual concept aimed to reflect the local culture while maintaining a clean and modern aesthetic.
Instead of the usual building renders, we chose everyday household objects to reinforce the campaign’s messaging. The copy, written by Lourdes Valencia, incorporated expressions familiar to the community, creating a relatable and authentic communication style. The design and art direction were developed to establish a fresh and distinctive look within the real estate sector.