Terranum Football Betting Challenge
Campaign Concept
2018
I designed the campaign for Terranum’s football betting challenge during the 2018 FIFA World Cup, created for employees at Connecta Bogotá. Together with Javier Bayona, who led the copywriting, we developed a concept based on the kinds of questions people who don’t follow football often ask—reinforcing the idea that anyone could participate and win.
The visual identity combined vibrant colors, edited photography, and bold typography, creating dynamic and engaging pieces.
