Kurúah
Visual Identity, Video Editing, Web Design
2021
Kurúah is the rebranding project of a cloud-based POS platform, formerly known as Food Panel. Initially, I actively contributed to the creative process alongside the brand’s designer, Federico Fonseca.
Following the launch of the new brand, I took charge of creating, writing, and designing communication materials and digital marketing campaigns as the marketing coordinator.
The materials developed included launch and promotional videos, website design, and social media assets, among others.
With Kurúah, a clean, modern brand, I set out to communicate the product’s versatility and attract its target audience: small and medium-sized businesses. The visual language is warm, approachable, and aligned with the needs of that segment.