Hyca Country Retreat
Visual Identity
2023
Hyca Country Retreat is an architectural project designed by Lina Paredes, located in Sáchica, Boyacá (Colombia). For this project, I developed the concept, naming, and visual identity.
The visual identity of Hyca Country Retreat is a tribute to the project’s sustainability focus. Given its location in a natural setting, the brand needed to evoke the surrounding landscape and the organic design language that blends seamlessly with it.
The identity project was complemented by the development of visual materials to support sales efforts.
Hyca blends organic and geometric elements, balancing the raw beauty of nature with a carefully designed retreat. This balance is reflected in a custom typography with organic touches and a color palette inspired by the project’s natural surroundings.