Straico
Visual Identity, UI/UX
2023
Straico is an online platform that aggregates generative AI models. Within the same ecosystem, users can interact with a wide range of LLMs (Large Language Models), including OpenAI’s GPT, Google Gemini, Perplexity, and DeepSeek.
During the early development stages, the Straico team sought a brand identity that felt fresh and dynamic while maintaining a strong technological presence, which was key to standing out in an increasingly competitive industry.
To achieve this, I designed a contemporary, rounded sans-serif logo with enough weight to incorporate the lightning bolt symbol, conveying speed and immediacy. The visual language combined vibrant colors with AI-generated 3D imagery to reinforce the brand’s innovative nature.
In addition to the brand identity, I developed the first full interface and user flows for the platform.
While Straico later adopted a different visual direction, they continue to use the original logo and retain some of the user experience elements I designed in its early stages.
