PESV Guide
Editorial Design, Digital Design
2025
The Definitive Guide to Implementing a Strategic Road Safety Plan (PESV) is a downloadable resource developed by OnTrack in 2025 as part of its content strategy to attract and educate companies in Colombia’s transportation sector.
I designed the PDF to make a highly technical topic feel clear, visually engaging, and easy to navigate. Created as a lead magnet, it aligns with OnTrack’s brand identity both visually and conceptually.
This project combines two of my core strengths: visual concept development, reflected in the cover, and digital editorial layout, designed to make regulatory content easier to read and understand.
