Figary Learning
Art Direction, Branding
2026
I worked as art director on the rebrand of Figary Learning, formerly The Brightspark Group, supporting the creative review process and making sure the new identity stayed aligned with the tone the client wanted for the brand: trustworthy, energetic and contemporary.
The goal was to move away from a traditional corporate look and build a brand with more character, dynamism and approachability. The client was looking for a visual identity that felt bold, expressive and slightly irreverent, while still remaining clear, professional and scalable.
To bring that vision to life, I worked alongside designers Rizky Muhammad, Indira Rahma Devi, Yeison Dario Ojeda and, especially, Christine Arianne Salvador, who developed the final direction approved by the client.
The result was an organic and flexible brand, with a high-impact color palette, approachable graphic elements and a visual system capable of conveying energy without losing clarity or trust.