Mejor Bogotá
Institutional Campaign
2014
Mejor Bogotá was an umbrella campaign created for the Bogotá Mayor’s Office through Agencia en Casa (In-House Agency), aimed at strengthening the city’s public image and highlighting key achievements of the district government.
This visual identity was designed to be present across all communications from local government entities, building unity, recognition, and strong recall among citizens.
I aimed for a colorful, vibrant, and versatile aesthetic, approachable in tone and flexible enough for a 360° campaign strategy.
In addition to graphic pieces for out-of-home media, we developed video content, including a collaboration with Millonarios and Santa Fe, Bogotá’s two major football clubs. The campaign celebrated the city’s diversity and its spirit of openness.